Written by 4:25 pm AI & Robotics

IBM and USTA Leverage AI to Enhance Fan Experience at the US Open 2024

IBM and USTA Leverage AI to Enhance Fan Experience at the US Open 2024

US Open 2024

AI-Powered Innovations Take Center Court

IBM and the USTA are serving up exciting new AI enhancements for the 2024 US Open, building on their successful partnership. With AI-generated content, automated match insights, and improved accessibility, the fan experience is set to reach new heights.

Match Report Summaries

A significant addition this year is the introduction of AI-generated Match Report summaries. Within minutes of a match concluding, fans will have access to in-depth articles with player performance analysis, statistics, and highlights. This is made possible by IBM’s watsonx platform and its large language model, Granite 13B. The USTA’s editorial staff will review and contextualize the content before publication, ensuring quality and accuracy. With this technology, the USTA can provide timely coverage of all 254 men’s and women’s singles matches, a feat that would otherwise be incredibly challenging.

Enhanced AI Commentary

IBM is also enhancing its AI commentary feature, first introduced in 2023. The improved system will generate more frequent and expressive English-language audio and subtitles for match summary highlight videos. By utilizing watsonx and Granite 13B, the commentary will be more contextual and engaging. Tennis enthusiasts can expect highlight packages just minutes after a match ends, along with a redesigned IBM SlamTracker experience offering detailed pre-match, live, and post-match insights.

AI Innovation in Tennis

IBM has already implemented AI-generated commentary and stat analysis tools at Wimbledon and The Masters, demonstrating its versatility in the sports arena. These innovations not only enhance the fan experience but also provide valuable insights for players and coaches.

Free Career Readiness Training

Beyond the courts, IBM and the USTA Foundation are collaborating to offer free career readiness training through IBM SkillsBuild. This initiative underlines their commitment to empowering individuals and communities through technology.

Final Thought: AI’s Game, Set, Match

With these AI-powered innovations, the US Open is set to deliver an exceptional fan experience, taking tennis coverage and accessibility to unprecedented levels. As IBM and the USTA continue to raise the bar, the question becomes: what other sports and industries will follow suit, and how far can AI enhance our experiences?


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